Secret of car washing profit: Why does someone open a car washing shop with an annual income of tens of millions?

Living in a fast-paced social era, racing against time has become a daily competitive sport, especially in the early morning. For the majority of office workers who are worried about being late, time is money. In order to greatly save time and cost, cars have become ubiquitous or dense in the crowd, and traffic jams have become a typical phenomenon in an economically developed city.

It is true that the prosperity of the automobile industry has driven the development of car washing, maintenance, insurance, petrochemical and other industries, but the market development trend will never let any industry down. The next group of people fell, and another group of people rose up. During this period, people kept asking whether this industry was good or not, and did the industry make money or not.

Just like the car wash industry, although the car will become a standard item for almost every household in the future, the popularity of car wash shops far exceeds the consumer demand. Opening a car wash shop, as far as the middle cities are concerned, the average price of general washing is around 10 dollars, and the price in big cities is slightly higher. Monthly profit after deducting water and electricity fees, monthly rent (ranging from thousands to tens of thousands per month based on site selection), labor costs (at least two or three thousand per capita) and cleaning supplies costs, etc. Washing at least 20 or 30 cars is required to guarantee a small profit. Taking into account the weather and the frequency of people washing cars, a car washing shop can only barely survive by relying on better car washing. Therefore, it is necessary to develop such industries as car beauty and related industries to dig deep into profits.

A whole set of industry chain industry derived from the automobile industry can generally obtain considerable profits under the condition of proper operation. This is a fact recognized by people in the industry.But it is also operating a car wash shop. Some people are got financial loss every year, and some people have annual profits of tens of millions. What is the profit point for reference? Let’s see the experience of a car wash owner who makes millions a year.

The car wash owner follows a high-end route, focusing on luxury vehicle services. The reason for this is to tap more demand. These owners have a uniform label: the rich. The needs of this group of people in pursuit of life enjoyment and experience are often higher than the average person, which is suitable for combining multiple industries to carry out diversified services.

The place where luxury cars are gathered means that the rich are gathered. People usually have to wait while washing their cars. If there is an experience massage chair during the waiting time, on the one hand, it will not only allow customers to enjoy the thoughtful service but also equivalent to giving The massage chair seller provided a booth where the two parties cooperated for-profit and the two parties won a win-win situation.

Now that people buy cars from 4S stores, they will send some value-added services for beauty, car washing and maintenance. If they can help 4S stores to reduce the cost of value-added services, will the other party choose to cooperate? Based on this idea, the owner of this car wash shop negotiates with 4S shops and car sales shops. Whenever customers buy luxury cars, they will provide car owners with a value of 300 dollars for beauty and car wash coupons. This will drive a large number of accurate passenger flow to the store, and through car washing, gold plating, waxing, film, sterilization, speaker decoration, and other related product sales, compared with ordinary car washing business can greatly increase profits.

The cooperation is not limited to this. The owner of the car wash shop also broadcasts promotional videos about the car. If the customer is interested in trying the car, the car wash shop can contact the car seller on the spot, and the other party will send someone to pick up the customer. Cars sold in this way can receive corresponding commissions from car wash shops as multiple revenues.

What can be found is that many industries, including the car wash industry, are doing one thing: while doing basic business and services, expanding more business chains, these additional businesses may not be your professional, but there must be For others who provide professional technology and services, we only need to provide an interface or platform to create the conditions created by the interface, and we can get more profit points where others cannot see it. This business model has been widely used in online platforms, which can be seen in the commonly used APPs such as Alipay and WeChat. In fact, it is also worth learning from offline physical operations.

The charm of the business model is that it always hides a surprisingly praiseworthy business thinking behind some common and trivial things in daily life because it is too common to think of it.